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Sponge appoints ex-Yahoo! head of mobile advertising to team

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By The Drum Team, Editorial

August 20, 2012 | 1 min read

Sponge has announced the appointment of Bill Maclachlan, previously head of mobile advertising at Yahoo! Mobile Search and product director for media services at Amobee.

Maclachlan joins the mobile marketing agency as business development director, where he will be responsible for helping the agency's retail and brand clients to make the most of the mobile channel.

He said: "Mobile is still a fragmented market, and a lot of people still see it as a subcategory of digital marketing.

"My aim is to help marketers understand the true value of mobile as a way to increase user engagement and drive customers in-store and online. Mobile is a unique channel that has the ability to pull traditional marketing channels together."

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