Lad’s mag Nuts mounts moves into travel sector with Nuts Great Escapes
Nuts, the men’s magazine, is mounting a bid to lay claim to the stag-do niche of the travel sector with the launch of Nuts Great Escapes.
The microsite, escapes.nuts.co.uk, is sponsored by The Stag Company and will specialise in offering adrenaline charged weekend adventures for stag parties.
A range of Nuts branded package son offer include dodge ball, casino entry, football, boat parties and VIP club access.
James Thrower, publisher, Nuts says: “The Stag Company has expertly delivered a range of men’s weekends for the last 9 years and are therefore the perfect partner for this innovative extension of the Nuts brand. Our aim is to ensure that the Nuts brand is everywhere our audience is, we know they love to have new experiences and have fun with their mates so this is a great fit for the brand.”
Keith White, head of marketing,The Stag Company adds: “I am thrilled about the new joint venture with Nuts magazine! It makes sense to open these fun-filled men’s breaks up to the masses, and not just limit to those lucky enough to be getting married.”