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Green Energy UK appoint Punch Communications to raise awarness amongst businesses and consumers

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By The Drum Team, Editorial

August 20, 2012 | 2 min read

Sustainable energy provider, Green Energy UK, has appointed PR, search and social media agency Punch Communications to raise the brand’s national profile to consumers and businesses.

Established in 2001 and based in Hertfordshire, Green Energy UK aim to provide a greener and more customer focussed approach to utility supply sourcing its energy from traditional green resources, such as wind and solar, as well as more unusual places including tomato plants and skip waste.

Since its appointment, Punch has been responsible for building awareness of the brand, utilising its position outside of the ‘big six’ providers. The agency has also commenced an off-site link building SEO strategy to raise Green Energy UK’s organic positioning in search engine rankings.

Doug Stewart, CEO at Green Energy UK, commented: “Over the last 10 years, we have built our niche within the sector as a green energy provider with a no-nonsense attitude and exemplary customer service.

“We wanted to appoint a like-minded PR agency that not only had a good understanding of the industry, but also understood our culture, our core business proposition, while being able to adopt the character and personality of the brand.”

Managing director at Punch, Pete Goold, added: “As soon as we met Doug and the team we were instantly captivated by the culture of the business and passions that drive them.

“There is a real appetite in the media for stories about alternative energy, therefore it is an opportune moment for green energy uk to start putting its head above the parapet and commenting on green issues.”

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