Doyle Collection highlights UK/Ireland links with Heathrow brand installation
International hotel group The Doyle Collection has launched a new marketing campaign at Heathrow Airport with a brand installation.
Passengers arriving and disembarking via the ‘Irish Pier’ at Terminal 1 will be treated to a 71m long storyboard of events inspired by the groups eleven hotels throughout the UK, US and Ireland.
Using the tagline ‘Where the action is without the drama’, the MPG designed piece is intended to showcase the chains attractions to the estimated 2.15m passengers who make the hop across the Irish Sea each year via the Terminal.
Pat King, CEO of The Doyle Collection said: “This initiative is a totally new departure for The Doyle Collection and is about creating a story behind the Group. The campaign showcases our luxury hotels, their quality of design, uniqueness of character and excellent locations to the people travelling to and from London and Dublin, encouraging them to experience our hotels for themselves.”