Crabbie’s air ‘spiffing’ picnic TV campaign

A television campaign promoting Crabbie’s Alcoholic Ginger Beer has been launched by the brands owners, Halewood International.

The ‘spiffing’ 20 sec ads will feature Crabbie’s characters George and Camilla partaking of a picnic on ITV, Sky, Channel Four, Channel 5 and ITV2 during peak time programmes such as the Paralympics opening ceremony and Coronation Street.

This will augment a summer promotions schedule that includes attendance at a series of events including the Henley Rewind Music Festival.

Crabbie’s Marketing Controller Al Cross said: “In addition to the three week burst on TV, we are supporting the campaign with experiential activity to continue to drive trial and brand awareness. In the UK, the TV campaign will be supported by consumer PR and social media activity featuring our iconic characters George and Camilla. The campaign is expected to reach several million people so we are encouraging retailers to stock up to avoid consumer disappointment.”

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John Glenday

John Glenday is responsible for compiling The Drum's daily morning bulletin and ensuring that overnight breaking news is covered while you're still brushing your teeth. Can also make a mean cup of tea.

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