The Bradley Wiggins Foundation has appointed North West-based Pelican PR to promote and raise awareness of the charity which promotes participation in sports and exercise.
Holding its first ‘Ride with Brad’ event yesterday (Sunday 19 August) 1,500 cyclists took on the hills of Lancashire lead by the Tour de France winner and Olympic Gold medallist.
Speaking at the event Bradley Wiggins commented: “It’s really important for me to be able to put something back into sport, and the Bradley Wiggins Foundation will become my way of inspiring and helping others to achieve their best. Supporting and taking part in today’s event is just the first step in that process.”
As well as promoting sport and exercise the foundation will run ‘sportive’ style cycling events, training camps and other sporting events. The foundation is also looking into opportunities to provide equipment or facilities to individuals, clubs, local communities and schools
Associate director at Pelican PR, who helped co-ordinate and manage media relations for yesterday’s event, Richard Truman added: “We genuinely believe that athletes like Brad can inspire people to achieve their own goals.
“Ride with Brad and the Bradley Wiggins Foundation are great concepts and we hope the work we do to help can help get more people taking part in sport.”