Virgin Media teams with Mr Zip for 'Where Me Keys, Where Me Phone' radio ad
Virgin Media is set to unveil a radio ad tomorrow featuring Mr Zip, of Britain’s Got Talent fame, singing his 'Where Me Keys, Where Me Phone' song.
The ad, which will run on Kiss FM, promotes the fact that mobile phone insurance is included on Virgin Media pay monthly contracts, so there is ‘no need to make a song and dance about it’.
Jeff Dodds, executive director of brand and marketing communications, said: “Mr Zip’s unforgettable appearance on Britain’s Got Talent captured the audience’s attention and millions of people fell in love with his catchy ‘Where Me Keys, Where Me Phone’ and exuberant style. What better way to reassure Virgin Media customers that, if you lose your phone, you don’t need a song and a dance about it to get a next day replacement. All we need to do now is find those keys.”
The rapper, Zipparah Tafari, is set to release the song on 26 August.