Samsung to sponsor this weekend's Food Network on Fire event at London's Covent Garden
Food Network UK’s inaugural Food Network on Fire event is to be sponsored by Samsung, running from today (Friday 17 August) until Sunday 19 August the event aims to be a celebration of great cooking, with food cooked on fire from BBQ’s to spider burners and smokers.
Taking place at London’s Covent Garden the event features appearances from celebrity chefs including Andy Bates and Jun Tanaka. As the headline sponsor, Samsung will provide a variety of products including plasma screens, fridges, hobs and ovens.
The sponsorship is part of an on-going relationship that Samsung has with the Food Network UK, including the Food Network’s Smart TV app on the Samsung Smart TV platform, which launches later in the year. Samsung will also feature on promotional leaflets, event branding, e-shots and banners across the event.
Nick Thorogood, SVP, content and marketing, Scripps Networks Interactive EMEA, commented: “Food Network UK are innovating in the digital space and we are thrilled to have such a strong relationship with Samsung, a leading player in the market. We look forward to welcoming people to Covent Garden over the next three days and continuing to work with Samsung in innovative and engaging ways.”
Head of sales for Samsung digital appliances, UK and Ireland, Russell Owens, added: “Food Network on Fire is set to be a foodies delight and it’s a great opportunity for both expert and novice chefs alike to see Samsung’s cutting-edge products in action.
“We’ll be showcasing a diverse range of high end product from ovens to fridges to give people a real taste of the versatility and quality of the Samsung range.”