Guinness celebrates its founder in ‘Arthur’s Day’ ad by Saatchi & Saatchi

Guinness has raised a glass to founder Arthur Guinness in new global ad campaign ‘Arthur’s Day’.

Having launched yesterday on Facebook, the ad, created by Saatchi & Saatchi, will premiere on TV in Ireland on Sunday, before being rolled out across 55 countries ahead of Arthur’s Day on 27 September.

The ad shows people getting ready for Arthur’s day by painting everything black.