Guinness celebrates its founder in ‘Arthur’s Day’ ad by Saatchi & Saatchi

Guinness has raised a glass to founder Arthur Guinness in new global ad campaign ‘Arthur’s Day’.

Having launched yesterday on Facebook, the ad, created by Saatchi & Saatchi, will premiere on TV in Ireland on Sunday, before being rolled out across 55 countries ahead of Arthur’s Day on 27 September.