Tesco unveils back to school ad campaign with The Red Brick Road
Tesco has revealed its back to school campaign this week, created by The Red Brick Road.
Initiative handled the media for the campaign, which aims to promote the strength of the clothes and how they can stand up to kids play, including Teflon-treated trousers and skirts.
Written by Marcus Smith and Tom Hopkins, and directed by Luke Snellin through 2AM, the ad shows children going through an assault course in their school clothes, with the red price ‘pings’ acting as obstacles.
The campaign will be supported by press and digital activity.
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The Red Brick Road
Red Brick Road are a 14 year old independent agency based in London's Clerkenwell area. Our proposition is clear and focused: we specialize in creating ideas that...
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