16 August 2012 - 1:53pm | posted by | 0 comments

National Trust launches a campaign encouraging people in West Yorkshire to get outdoors

National Trust launches a campaign encouraging people in West Yorkshire to get outdoorsNational Trust launches a campaign encouraging people in West

The National Trust has launched a new campaign to raise awareness of the countryside it cares for, by challenging people to get outdoors and closer to nature.

It has worked with Principles Agency and Classlane Media on the outdoor and digital campaign to showcase the activities people can enjoy on National Trust land.

Specifically targeting residents in West Yorkshire, the outdoor element of the activity has featured posters at railway stations and on buses to inspire busy commuters to rediscover the countryside on their doorstep.

Digitally, the campaign has two strands: a film and a Facebook app. The film has shown places such as the Yorkshire Dales and has, so far, received around 1100 views, almost all of which have been gained through word-of-mouth promotion via social networks. The new app developed for National Trust’s Facebook page has allowed users to answer questions and match themselves to their ideal day out.

Joanna Royle, head of marketing and support development at the National Trust in Yorkshire, has commented on the campaign: “For us, using Facebook is a great way to connect people to inspirational days out, sharing ideas of how to get the most from a day out with friends or family. We hope that people finding out their outdoors personality type will share their results and follow up a day out in the countryside by posting pictures and sharing their experiences. It’s enabling us to reach out to new audiences and already proving very successful.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Sports Bra Award Win

19/12/2014
Our super-star lingerie client, Wacoal Eveden, is...

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...