Energy supplier E.ON has announced that it has appointed RPM to build its first ever High Street shop in Nottingham city centre.
The concept store is scheduled to open in October this year for a six month trial and will allow customers to manage their bills, answer queries and learn energy saving tips.
Dubbed Open House the scheme is intended to drive awareness of initiatives such as smart metering as well as serving as well as a hub for rewards and priority tickets as well as raising awareness of the E.ON brand.
The move follows publication of research conducted on behalf of the firm which found that customers regarded face-to-face contact as the best way of getting a response from a company.
Jeremy Davies, marketing director at E.ON, said: “Being back on the high-street is a real sea-change for the energy industry. Our Open House allows our customers to speak to us face-to-face at a time and place that’s convenient to them. RPM’s creative and strategic approach to the E.ON Energy Fit Roadshow and E.ON’s sponsorship of the E.ON Nottingham Riviera will inevitably ensure that the Open House is as engaging to the public as these projects have been.”
Dom Robertson, managing director at RPM said: “It is extremely exciting to have an energy brand back on the high-street, proving the real value of face-to-face marketing and direct consumer engagement. We share E.ON’s passion to help their customers to save money, and the Open House is an outstanding example of an energy brand thinking differently, creatively and innovatively toward approaching their customers.”