The Drum Magazine: 17th August 2012
A taster of what's in our latest issue out Friday 17th August 2012
Creative Review:
Recruitment – Special Report
The Drum’s annual recruitment review explores the trends and issues facing the recruitment industry at present, including the increasing influence of social media on recruitment. In this issue we catch up with specialists and ask them the following:
- What advice would you give to graduates in today’s competitive jobs market?
- What changes have you seen in the different job markets recently?
- What advice would you give to graduates?
- What does a recruitment agency offer clients?
- Which sectors are under or over supplied?
- How will recruitment change in the next year?
- How can candidates ensure their social media presence is up to scratch?
Women in Digital
In the second of our series of interviews with leading women in digital, Propel London CEO Melina Jacovou catches up with consultant, advisor and mentor Mary Keane-Dawson.
Mergers and acquisitions
During a summer of change in the marketing industry, Phil Jones, consultant and mentor to the digital industries, discusses when the time is right to sell up – and speaks to those who have sold their agencies to gain an insight into the emotional and financial challenges of selling.
The Works
This issue’s creative round-up features:
- Jkr newly designed packaging for Penhaligon’s fragrance Penoeve
- Build's on-air and off-air branding for PlusPlus, a new Ukrainian children’s TV channel
- Design practice SomeOne ‘s work to create a new identity for the Victoria district of London
- A series of posters for Manchester secondhand record shop Vinyl Exchange created by Leeds agency Propaganda
Analysis and Agenda
Marketing
- Sorrell and Levy engage in war of words over IPG acquisition denial
- Recommendation of friends key to purchase for 49%
- UK ad spend growth expected
- Are sports marketers really in shape to make the most of the London 2012 Olympics legacy?
Digital and Social Media
- Cooke and Atchison discuss Fortune Cookie’s sale to WPP’s Possible
- More digital acquisitions predicted
- Facebook Advertising: Is it worth it?
The magazine regularly includes:
In-depth report and analysis, regional and sector, with all the hard hitting facts, stats and trends
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