Captain Kirk surfs back from the dead to help out his pals at Priceline
Priceline Negotiator William Shatner of Star Trek is back , resurrected actually. Shatner, killed off in January in in a commercial involving a fiery coach crash, has been brought back to life by the travel discount website.
The Negotiator sacrificed himself to save a group of tourists in that commercial.
At the time, 80-year-old Shatner told reporters he was in "grief mode." The customers were grieving too. In all 94% of them told Priceline in a survey that they wanted him back.
Now they have got their wish. In a new US television ad this week, a Priceline agent finds Shatner on a remote beach and urges him to return to the fold.
"You've been busy for a dead man," the agent says, as the music plays.
Shatner, wearing a suit with the trouser legs rolled up, and carrying a surfboard under his arm, looks out to the sea.
"Surfing is my life now," he says
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He then delivers the Priceline.com pitch, says the Los Angeles Times, promoting the company’s money-saving tactics for hotels, flights and car rentals.
Will he be back for more?
"We'll see where the waves take me," the Negotiator says, before hurtling into the ocean with a "Sayonara!" from his colleague.
What's it all about? Well one clue is that the company's stock was pummeled last week after disappointing results. So the Negotiator is back from the dead just in time to lend a hand.