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Vodafone

Vodafone reviews its £10m UK digital agency roster

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By Jennifer Faull, Deputy Editor

August 14, 2012 | 1 min read

Network operator, Vodafone has announced that it will be reviewing its UK digital agencies, working across direct, brand and production in a bid to achieve greater consistency.

It has not confirmed exactly how many agencies are on its digital roster but the number hits the double figures. The agencies affected include Sapient Nitro, Dare, Agency Republic and G2.

AAR has handled the process, with RFIs due to be sent to the UK-based agencies this week.

The future structure of its digital business, and wither there will be a roster of agencies or a single agency to handle business, is yet unknown.

Vodafone

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