Tesco

Spanish orange juice packaging for Tesco unveiled by P&W

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By The Drum Team, Editorial

August 14, 2012 | 1 min read

Packaging for Tesco’s Spanish orange juice range has been designed by P&W.

The packaging was created with differentiation between the ‘smooth’ and ‘with bits’ varieties.

The design aims to be distinctive while reflecting the origin of the oranges, mixing a photograph of an orange with an iconic matador drawing.

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