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ITV

ITV launches ‘Drama Lives on ITV’ to promote new season of shows

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By The Drum Team, Editorial

August 14, 2012 | 1 min read

ITV yesterday launched its campaign for its new season of drama shows, with a 60 second ad created in-house by ITV Creative.

On Saturday 18 August, during the launch show of X Factor on ITV1, programme specific ITV drama trails will air throughout the night, including a first look at the third series of Downton Abbey.

Laura Mackie, ITV director of drama, said: "We have a really strong and diverse line-up of drama coming to ITV over the forthcoming months. Brilliant writers and directors and an outstanding array of acting talent will entertain our audiences and the Drama Lives on ITV campaign showcases the breadth and variety of our output."

The ads contain extracts of shows such as Mrs Biggs, The Bletchley Circle, Downton Abbey series three, Homefront, Leaving, The Last Weekend, Monroe, A Mother’s Son, The Scapegoat, Mr Selfridge and Switch.

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