Marketing can change the world

Infographic: 40% of Brits watched Olympics coverage at work, RadiumOne reports

Two fifths of Brits watched Olympics coverage at work, leading to an estimated loss of £143,829,989 in nationwide productivity, an infographic by RadiumOne has found.

see full infographic below

The research found that 44 per cent watched on desktop computers, while 27 per cent watched on smartphones.

RadiumOne also suggests that throughout the Olympics, 306 billion pieces of content were shared on the open web.

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

All by Staff