Google has announced it is to buy travel guidebooks brand Frommer's in a bid to become the premier destination for local reviews and listings online.
The Frommer's brand launched in 1957 when Arthur Frommer published his 'Europe on $5 a day' guidebook. In paying an undisclosed sum for the brand, Google now has a vast and growing archive of digital reviews for local listings, maps and mobile applications.
The news comes just one year after Google purchased the restaurant reviews and ratings service, Zagat, a spokesperson for Google commented on the buy: "We can't wait to start working with them on our goal to provide a review for every relevant place in the world.
"The Frommer's team and the quality and scope of their content will be a great addition to the Zagat team."
The future of Frommer's print run is said to be safe for the time being, though it has emerged it could be made online-only as the brand is merged with Zagat inside Google.
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