After all that, it's back to the underwear business, says Beckham
After his high-profile walk-on parts in the Olympics, it's back to the underwear business for superstar David Beckham. A second set of ads for his branded collection with H&M launches on Thursday.
Beckham: "I'm naturally fit"
H&M are also planning a "statue stunt" , with larger-than-life Beckhams going up in New York, Los Angeles and San Francisco. New products will also be added to the collection later this year.
Beckham, 37, is pleased pleased with consumer reaction so far.
"I'm very happy that so far people seem to like it, and the first season was incredibly successful," he said.
The Arizona Republic, quoting an email to The Associated Press, said Becks went on, " The challenge is to keep it going and establish a brand that will last many years. That is my ambition."
He added, "I was incredibly honoured to be part of the team that helped bring the Olympics to my home borough, city and country. I always knew we would put on a fantastic event, but it has exceeded even my most optimistic expectations."
Beckham said he didn't have any help getting in shape for the ads.
"I did nothing different," he says. "I'm naturally fit, of course, as an athlete, so there is nothing out of the ordinary I do!"