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Ad of the Day: McDonald's - We're All Making The Games

The concluding ad in this excellent series for McDonald's is a bit of eulogy for the recently-finished Olympics. Britain is rightly feeling rather pleased with itself after putting on a brilliant show and this commercial captures the mood... all the more remarkable when you consider that it advertises a company that's often cited as the epitome of all that's wrong with corporate involvement in the Olympics.

Agency: Leo Burnett

Creative Team: Mark Franklin / Rob Tenconi

TV Producer: Graeme Light

Film Prod Co: Moxie Pictures

Director: Luke Franklin

Producer: Phoebe Matheson

Dir of Photography: Eoin McLoughlin

Post-Prod House: MPC

Editing House: Final Cut

Editor: James Rosen

Audio House: Wave

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

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