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Google to 'demote' sites with pirated content in rankings

Sites with pirate content will be moved down the Google rankings

Search engine, Google, is altering its results in order to de-emphasise the websites of copyright offenders making it easier for users to find legitimate providers of music, movies and other content.

Earlier this year, Google joined forces with other Silicon Valley companies to help stop legislation that would have given government and content creators more power to shut down foreign sites which promote piracy.

Next week, Google will start using "valid copyright removal notices" to rank its search results.

The news was announced to the public in a blog post by senior VP of engineering at Google, Amit Singhal.

Website ranking at Google is usually based on how many other sites link to them, hinging on the belief that sites with the most links are more trustworthy and useful.

Now sites with high numbers of copyright-removal notices may get demoted down the rankings. The thinking behind this is legitimate content will be easier to find, without having to remove pages from its results.

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Staff Writer

The Drum is a global media platform and the biggest marketing website in Europe. We produce The Drum magazine, 30 awards and events and manage The Drum Network which aims to make independently minded agencies more successful. We also help brands find the right agencies to work with through the Recommended Agency Register (RAR).

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