International media business and publisher, Future, has announced the launch of a new monthly, multi-media lifestyle brand, The Simple Things.
The Simple Things, is aimed predominantly at women and celebrates homemade values and simple living – from urban gardening to cooking and entertaining. The print launch in September will be closely integrated with the blog which will proactively engage with its online audience. The Simple Things is also available in a digital format for tablet users and features integrated videos and galleries.
Katherine Raderecht, Group Publisher for Future’s Creative portfolio, says: “Future has a long-standing track record of launching fresh and innovative products, and this latest addition to the portfolio is set to continue that tradition.
“There is a real gap in the lifestyle market for a new brand like The Simple Things, and with high production values, unique editorial and a refreshing simplicity, this title will be a must-read title for the new ‘go slow’ movement.
“The digital edition will be packed with market-leading editorial delivered in an innovative, interactive way that uses the tablet to best effect, and with support from the blog, The Simple Things brand will reach readers on an international level.”