The winners of The Drum's Fauxlympics: Guinness, PG Tips, Anusol
After a week of voting, the results in the four categories of The Drum Fauxlympics are now in. Who has captured the heart of the nation and won gold...or better yet - The Golden Chip?
Here, the winners are revealed category by category, with John Jessup - chairman of the Chip Shop Awards judging panel and creative director at Leo Burnett - ruling on the winner of the Chip at the end.
Please remember that votes were counted at 5pm yesterday, 9 August, and so results are based at numbers at that time.
Thanks to everyone who took part - from all those who took time to make their fabulous entries, to those who took part in the voting on Facebook.
Creative Review:
The Hurdles: Equal Bronze
Agency: Native
Brand: Guinness
The Hurdles: Equal Bronze
Agency: Palmer Hargreaves
Creators: Priya Mistry, Rachel Leigh, Henry Billington, Robin Hill, Simon Kitson and Vineet Raheja
Brand: National Debtline
The Hurdles: Silver
Agency: Palmer Hargreaves
Creators: Priya Mistry, Rachel Leigh, Henry Billington, Robin Hill, Simon Kitson and Vineet Raheja
Brand: Superglue
The Hurdles: Gold
Creator: Steve Lownes
Brand: Lucozade
The Sprint: Bronze
Agency: Alf Collective
Creators: Frank and Alf
Brand: Veet
The Sprint: Silver
Agency: Profero
Creators: Matt Roach & Dave Lawrie (aka creatives)
Brand: Anusol
The Sprint: Gold
Agency: Bolser
Creators: Jody Williams and Neil Roebuck
Brand: lastminute.com
The Long Shot: Bronze
Agency: Brave
Creator: Anton Burmistrov
Brand: Oral B
The Long Shot: Silver
Creator: Steve Lownes
Brand: PG Tips
The Long Shot: Gold
Agency: HROC
Creator: Chris Marshall
Brand: Viagra
The High Jump: Bronze
Creators: Nick Entwistle & James Clancy
Brand: Sellotape
The High Jump: Silver
Agency: de Winter
Creators: Stu Williams, Hazel Alexander and Adrian Bentley
Brand: Tourette's Action
High Jump: Gold
Creators: Lexi Clarke and Laura Galyer
Brand: Guinness
The Golden Chip: Viagra
John Jessup, who saw the winners just with the names of the ads, and did not know which individuals or agencies created each, ruled this ad, by HROC's Chris Marshall as the winner of the Golden Chip.
He said: "To sum up: From a strong field I think Viagra was the HARDEST to beat, it STOOD UP well against the opposition and was TUMESCENT in true chip shop tradition that's why it should COME FIRST."
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Comments
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Unbelievable! The Golden Chip Winner has literally been done time and time again. The ads with the most Facebook Friends won...simple!
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@matta67317 Sour grapes? Thought Chip winner wasn't chosen through facebook?
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It's just a bit of fun. Haven't you got many friends Matta67317?
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@matta67317 Sour grapes indeed, and it definitely isn't chosen through facebook. If thats the case then find some friends mate.
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@matta67317 Ooh so sour, if thats the case then go find some friends
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It's just a bit of fun. Haven't you got many friends matta67317? Where's your Olympic spirit?
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Not all about the winning...it's the taking part that counts! ;)
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It's the taking part that counts! ;)
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Agreed! Only if i'd entered :)
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Mostly average ideas, mostly terrible art direction.
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@mark_astle very much agree! This contest had great potential but, for me, the outcome produced little more than a few playground attempts at humour. Boring I know but I'd hoped to see some inventive entries that could, in another reality, actually have launched. As it is, I can't imagine any of those entries making it as far as the pitch meeting for the respective fauxclients involved.
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I think most of these we're done during a lunchtime chat.. quick search on google for images etcetc.. all harmless fun! :)
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Great efforts but here's my late entry... http://bit.ly/NkMcwW
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first I must say the Fauxlympics have been great fun and a nice anarchic swipe at the big sponsors. As regards the golden chip award to Viagra yes not the most innovative (given this is a such a well used idea) and I would have g personally gone with Last Minute or Anusol any time IMHO but thereya go a decision was made so that's it. Great initiative by the Drum tho
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Did anyone see this Tampax ad? http://www.youtube.com/watch?v=PC3y5kM0ng4
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