M&C Saatchi has announced that M&C Saatchi Mobile makes up for around 15-20 per cent of the agency’s total UK profits last year.
According to Mahi de Silva, Opera Software’s evp/consumer mobile advertisers are set to spend “as much as $1.7 billion globally” on mobile advertising, with recent figures from the Internet Advertising Bureau and PwC uncovering a growth of 157 per cent in mobile ad spend in 2011. Taking the total spend to £203.2 million.
Currently average click through rates on mobile banner ads worldwide is currently 0.4 per cent; however on an iPad the rate converts to 0.77 per cent, 0.44 per cent on iPhone and 0.31 per cent on Android.
M&C Saatchi will soon announce its Q3 figures and with the rapid growth of M&C Saatchi Mobile’s international foothold on the mobile marketing industry, the group looks set flourish.
Headquartered in London, the group has recently expanded further with the launch of South African offices in both Cape Town and Johannesburg.
Speaking of the expansion, James Hilton Global CEO of M&C Saatchi Mobile said the South African market is “one of the fastest growing opportunities for mobile marketing on the continent with over 95 per cent mobile penetration of the population of which up to 18 per cent is comprised of smartphones.”