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BDO appoints Manchester office of Gyro for global creative brief

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By The Drum Team, Editorial

August 10, 2012 | 1 min read

International accounting network, BDO, has appointed the Manchester office of global ideas shop, Gyro, for a global creative brief following a competitive pitch.

BDO's toolkit of marketing materials will be created by gyro

Gyro will now develop a toolkit of marketing materials to be provided to BDO’s network of member firms as part of an internal launch. Working closely with BDO gyro will develop their strategic messaging and explore creative territories.

Aiming to enhance BDO’s reputation in a localised and relevant fashion, the creative will try to differentiate BDO from its competitors in terms of philosophy and approach.

BDO’s brand and marketing director, Julia Johnson, commented: “We are thrilled to be working with Gyro and are very excited by their strategic recommendations and strong creative ideas. As part of an international network themselves, Gyro understand, and are extremely well placed, to convey our message worldwide.”

Danny Turnbull, managing director at Gyro, added: “We’re really excited about working with a client of such high-calibre and seeing our ideas ignite across their global network.”

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