Samsung unveils #BreakFree video featuring BMX rider Kye Forte
Samsung has released its third and final #BreakFree video, created by Jam, featuring BMX rider Kye Forte breaking the world record for the high jump. The #BreakFree campaign promotes the capabilities of Samsung’s Galaxy Note handset through a series of three short films showcasing creativity breaking free from convention, with the previous videos featuring guerrilla knitwear artist Olek and indie band, Man Like Me. Produced by GRAMAFILM, the video shows Forte making his life-long dream of jumping his bike more than 6 metres in the air come true, as he beats the previous world record by over a metre. Kye and his brother Leo used Samsung Galaxy Notes to scout locations, plan, design and build a bespoke ramp in order to complete the jump. Viewers are encouraged to tweet their own moments when they #BreakFree from convention, no matter how small, for the chance to win a Samsung Galaxy Note.