9 August 2012 - 11:41am | posted by | 0 comments

Samsung unveils #BreakFree video featuring BMX rider Kye Forte

Samsung has released its third and final #BreakFree video, created by Jam, featuring BMX rider Kye Forte breaking the world record for the high jump.

The #BreakFree campaign promotes the capabilities of Samsung’s Galaxy Note handset through a series of three short films showcasing creativity breaking free from convention, with the previous videos featuring guerrilla knitwear artist Olek and indie band, Man Like Me.

Produced by GRAMAFILM, the video shows Forte making his life-long dream of jumping his bike more than 6 metres in the air come true, as he beats the previous world record by over a metre.

Kye and his brother Leo used Samsung Galaxy Notes to scout locations, plan, design and build a bespoke ramp in order to complete the jump.

Viewers are encouraged to tweet their own moments when they #BreakFree from convention, no matter how small, for the chance to win a Samsung Galaxy Note.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Sports Bra Award Win

19/12/2014
Our super-star lingerie client, Wacoal Eveden, is...

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...