The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Oxfam Marks & Spencer

Marks & Spencer and Oxfam create Union Flag mosaic out of clothes to celebrate Olympics

Author

By The Drum Team | Editorial

August 9, 2012 | 1 min read

Marks & Spencer and Oxfam have created a giant Union Flag mosaic in East London’s West Ham Park, to celebrate the Olympics.

The 21,000 items of recycled red, white and blue clothes donated via the M&S and Oxfam ‘shwopping’ clothes recycling campaign were turned into the flag by an army of local volunteers and children from Hackney in East London.

The image was created in less than two hours, as they aimed to complete their task before the winner of the 10km Open Water Swim at the Serpentine crossed the finish line, in which British athlete Keri-Anne Payne was favourite.

Oxfam Marks & Spencer

More from Oxfam

View all

Trending

Industry insights

View all
Add your own content +