Manchester City FC is to promote its home stadium as a destination venue, with the appointment of Amaze PR following a six-way-pitch.
The Barclays Premier League Champions has briefed Amaze’s PR team with promoting the Etihad Stadium and the upgrade of its two premium hospitality suites; the Connell Club and The Mancunian.
A number of projects will be developed in an attempt to bring the reputation of the stadium in-line with the club’s stature.
Sandra McDowell, director of Amaze PR, commented; “This is a fantastic win for us – it will be a pleasure working for a brand with such a strong heritage in Manchester and one that is forward-thinking both on and off the pitch. We’re looking forward to using our expertise in PR and brand engagement to drive awareness of the Etihad Stadium as an innovative 365 day-a-year event destination.”