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H2O+ freshens up with packaging rebrand by Pearlfisher New York

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By The Drum Team, Editorial

August 9, 2012 | 2 min read

Skin care, spa, bath and hair care brand H2O+ has unveiled a new packaging design created by Pearlfisher New York, to promote the power of the marine botanicals in the products.

Pearlfisher used different shades of blues, greens and turquoise also work to segment the different product benefits within the H2O+ range, with the redesign to roll out globally.

Jonathan Ford, creative partner at Pearlfisher, said: “H2O+ is such an insightful beauty brand and the global redesign needed to illustrate its universal expertise. The design emphasizes the immense power, richness and restorative qualities of the ocean and the science of marine botanicals, reinforcing the brands core truth of the benefits of marine science.”

The agency helped create the new logo as well as the packaging, playing on the movement of the waves of the ocean.

Bill Colli, SVP sales and marketing at H2O+, said: “The design works brilliantly to reflect the restorative power of the ocean in our products. The use of colour showcases the ocean’s many dynamic layers that contain efficacious marine-rich ingredients that are used throughout all of our formulas. We are thrilled with the work that Pearlfisher has done.”

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