Facebook has started to test a refreshed design of its Ad Create tool. Aiming to streamline the process for advertisers, the Ad Create tool now recommends a combination of ads and sponsored stories best suited for advertisers to achieve their objectives.
Ads and sponsored stories, when combined, have been found to have more impact for advertisers. This is because ads help people connect to Pages and once they connect sponsored stories then drive the distribution of Pages to more people.
In May of this year, the social networking site made it easier for advertisers to measure ad performance against stated objectives, e.g. likes, app installs, etc. Through objective-based recommendations, these new changes to the ad create help to make the entire process of creating, optimising, and measuring ad campaigns simpler.
Facebook has also added previews for advertisers to be able to see how their sponsored stories will appear in peoples’ news feeds, giving better understanding when creating a campaign.