ShopStyle announces deal with Mirror Online’s 3am channel
Fashion site ShopStyle has announced that it has signed a deal with the Mirror Online’s 3am channel to power the shopping.
Celebrity styles will be accompanied with style book, with visitors able to click on the pictures to be taken through to the retailer’s site.
Sarah Bush, director of business development and marketing for ShopStyle Europe, said: “Our technology brings media brands, retailers and fashion hungry consumers together and the commercial benefits are clear.
“The ShopStyle technology gives media brands the potential to earn revenue from sales of key looks as worn by celebrities featured on their sites. For the retailers, our technology drives pre-qualified traffic and sales direct to key pieces on their sites. Our technology does this seamlessly, so the consumer has an enhanced experienced and interaction with both media and retailer sites.”