James Gilbert Design creates brand identity and online presence for Rachael Burns

James Gilbert Design has created a brand identity and online presence for developer and programmer of interactives for galleries, museums and global visitor attractions, Rachael Burns Ltd.

Having worked on a variety of high profile projects worldwide, including The Wimbledon Lawn Tennis Museum, the Chopin Museum in Warsaw, Poland, the 'Hong Kong Wetlands Park', Burns felt she needed “a more coherent way to communicate the services I have to offer.”

The website now showcases Burns’ work and was optimised for multiple devices with input from Burns and guided by Gilbert’s creative direction.

Burns commented: “I now have an identity which really feels like me. Since the rebrand I have seen a huge increase in attention online. I have won work which I'm sure, at least in part, is due to the professional look and feel of my identity and website.”

Gilbert added: “Rachael has a huge body of lovely work so the site wasn't hard to put together. It acts as a repository and portfolio for the vast amount of work she has created for her many, varied, global clients.

“As a large amount of Rachael's business comes from networking the business card needed to clearly communicate her skills fast so we came up with a simple sentence clearly outlining what she does, for whom and where.”