BT rolls out 'Bringing us all Together' Olympics TV campaign
BT has begun a new TV campaign based around its sponsorship of the London 2012 Olympic Games and highlighting its own involvement.
The ‘Bringing us all Together’ campaign, created by Abbot Mead Vickers BBDO, features the strapline; "BT: Bringing us all together.”
It will run until mid-September and be backed by outdoor activity on buses and London taxis as well as JCDecaux's Transvision screens at railway stations.
Suzi Williams, director group marketing and brand for BT, said: “As the official communications services partner our new advert is a great way to showcase how BT is connecting people to some truly memorable moments. We are immensely proud to be bringing so many people together to share in the magic of London 2012.”
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