Blue Square Bet’s first campaign with creative agency Arnold KLP is to launch on 11 August across national print and digital.
The campaign aims to bring to life Blue Square Bet’s 'No Nonsense' approach to betting by “outing” nonsense in life, sport and football.
Produced by Shaw Independent Producers, the accompanying “Enough Said. Just Bet” tag line hopes to drive home the key Blue Square Bet message.
Robert May, brand marketing director, of Blue Square Bet, commented: “These are really exciting times for Blue Square Bet. This Campaign is about outing nonsense, from a totally no nonsense brand…getting you straight to the bet across platforms including our exciting new tablet product which we’ve just launched.”
Managing director of Arnold KLP, Hugh Treacy, added: “As far as no nonsense is concerned, Blue Square Bet is not just about it, it’s of it.
“How they behave, how the brand behaves, and how it delivers in getting people straight to the bet speedily and easily.”