AYO Digital gears up for Britain’s Olympic BMX debut
AYO Digital, the agency which developed timing software for Great Britain’s Olympic BMX team, is gearing up for the team’s debut, only the second Olympics in which the sport has been recognised.
The firm were selected for the prestigious role thanks to their experience in delivering highly technical web development projects.
Rob Mathieson, managing director at AYO Digital, said: “Our team in Gateshead created some complex software in conjunction with timing equipment expert HS Sports in Manchester in order to help the BMX Team clock accurate timings as part of their training for London 2012.
“Like everyone else, we’ve been cheering on Team GB but the BMX event will be extra special for us given we have played our part in supporting the team. We’ll even have TV screens up in our office over the next few days to make sure we don’t miss any of their performances!”