61% want order confirmations and 89% want delivery notifications via text, infographic reveals

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By The Drum Team, Editorial

August 8, 2012 | 1 min read

An infographic by Text Marketer reveals that 84 per cent of customers want to receive appointment reminders, 61 per cent want order confirmations and 89 per cent would like delivery notifications via text.

The inforgraphic was created following a survey of consumers into what they think when they receive texts from corporate organisations, with the results showing that 92 per cent believe it is very important to be able to opt out of receiving marketing messages.

It was discovered that 48 per cent of consumers are likely to respond to a text from a company they have previously purchased from, while 13 per cent would be not at all likely to respond.

Source: Text Marketer Bulk SMS Services

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