Sky Sports is set to unveil its new season football campaign on Sunday, created by Brothers and Sisters, featuring the channel standing ‘shoulder to shoulder’ with the fans and sharing the highs and lows.
The full campaign will run across TV, press, radio, outdoor and digital, with the TV ad, entitled ‘Goal’, featuring the Rolling Stones track ‘You Can’t Always Get What You Want’.
Directed by Ivan Bird, the TV ad will be shown in 90”, 60”, 30” and 15” executions.
Andy Fowler, founder of Brothers and Sisters, said: “By pointing the cameras at the fans rather than the players, we created a powerful and emotional film that captures football in a fresh, unclichéd way. This whole campaign celebrates the tension and release every fan feels when they experience a goal being scored live. By focusing on the fan’s emotional journey, these ads prove that even in these tough economic times a Sky Sports subscription is an investment not an expense.”