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Sky Movies to launch dedicated James Bond movie channel to celebrate 50 years of the franchise

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By The Drum Team, Editorial

August 7, 2012 | 2 min read

To celebrate the 50th anniversary of the Bond franchise Sky Movies HD is to dedicate an entire channel to the full James Bond back catalogue.

From 5 October 2012 'Sky Movies 007' will show all 22 Bond films, including non-EON titles 1967 Casino Royale and Never Say Never Again, in HD and without commercial interruption. For the first time ever, Bond fans will have the films at their fingertips via Sky Movies’ comprehensive TV on-demand service Sky Anytime+, with all of the films also available on demand and on the move via Sky Go.

In addition, customers who subscribe to Sky Movies via NOW TV, the brand new internet TV service from Sky, will also be able to enjoy entire the Bond catalogue. The 23rd film in the franchise, Skyfall, will also be available to rent through Sky Store and on Sky Movies in 2013, following its cinema release.

Director of Sky Movies, Ian Lewis, commented: “The Bond movies are a very special franchise and we want to ensure that our customers will be able to experience it in a way they’ve never been able to before, and so we’re going to create a dedicated channel SKY MOVIES 007 HD devoted entirely to James Bond showing the entire catalogue of films and loads of extra material.

“We’re delighted that our customers will have the best Bond movie-watching experience ever with Sky Movies - uninterrupted, in HD, on demand and on the go.”

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