Media engagement company Shazam has revealed that fans around the world have used the song identification service more than five billion times, a major milestone for the company.
P!nk’s new song “Blow Me One Last Kiss” took the honour of being marked as the service’s five billionth tag. Shazam CEO Andrew Fisher has said the growth and customer engagement Shazam is achieving is “unparalleled,” adding: “[Shazam experiences] more than two million people downloading the app each week and using it ten million times every day.”
Last year, Shazam entered the media engagement category with the launch of the Shazam for TV service and has since gone on to work with more than 100 campaigns for global A-List brands such as Pepsi, Procter and Gamble, Sony and Toyota. Narrowly missing out on being the five billionth tag was “P&G’s Best Job” Shazam-enabled TV campaign which highlights and celebrates the role that Mums play in raising Olympic athletes.
Shazam’s reputation is built on music recognition, which is still at the core of its capabilities today, Shazam’s Tag Charts are widely recognised as one of the most accurate predictive measures for the industry to see which songs and artists are resonating with the public and will become commercial hits in the weeks ahead. More recently Shazam has developed partnerships with broadcasters to create custom interactive second-screen experiences for leading shows and live events such as the Super Bowl, MTV Movie Awards and the London 2012 Games.
Currently, US users can use the app to bring together social features and rich content whilst watching NBC coverage of the Olympics. This includes content on athletes, up-to-the-minute results, video highlights, medal counts, Tweets from the athletes and music from the broadcasts.
In addition to investments in content, Shazam has also enhanced its tagging speed and launched unlimited tagging in its free app for iOS and Android devices.
Fisher concluded: “The innovations that we’ve made and the growth we’ve achieved solidify our position as the world’s leading media engagement service. It took Shazam ten years to see its first billion tags, then ten months to achieve the second billion. And in just a year, we have gone from two billion tags to five billion.”