The organising committee for the 2014 Glasgow Commonwealth Games has chosen The Leith Agency as its advertising agency following a tender process.
The Drum has learned that The Leith Agency has been chosen to develop the ‘Introducing Glasgow 2014’ campaign, after the Games turned to the Scottish Marketing Services Framework, with a shortlist of seven agencies.
It is expected that the overall marketing budget for the Games will cost between £1.2m and £1.9m, and will include TV, digital, research and experiential, as well as the launch of the official mascot.
Initially the appointment process was to be run through Glasgow City Council’s online tender portal before 2014 turned to the agency framework that included The Union, The Leith Agency, Story, Frame, Newhaven, The Bridge and Golley Slater.
A Glasgow 2014 spokesperson said:"We are still going through the final stages of the procurement process and cannot comment further at this time."