Final elements of Park Resorts campaign set to roll out
The final three online adverts for Park Resorts are set to go live, after production company Two Sugars was commissioned to create 10.
The campaign to promote the 39 parks owned by Park Resorts has been running over the last six months, filmed by a the Two Sugars online content team Sweeter.
The TV campaign, the first to promote the parks since 2006, finished its run last week, with media having been handled by Artavia, appearing on ITV, Channel 4, 5 and various satellite channels over the last two months.
The TV commercial is the brand’s first major investment in TV advertising since a minor campaign in 2006.
“We wanted to incorporate the our company vision of ‘Creating Amazing Memories’ for all the family in the TV ad, however, it was important that our sense of humour and personality came across too. Sweeter perfectly answered our brief and we’re delighted with the result!” says Richie Jones, sales and marketing director for Park Resorts.
Above is the online video for the Isle of Wight Holiday parks.
Content created with:
Two Sugars
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