The Daily Record and Sunday Mail website has undergone a major redesign which hopes to increase reader engagement and simplify interaction with the site.
With a stronger focus on social media the website also features more content, photos and picture galleries, live blogs, and topic pages which group stories on people, places and events. The website also features a series of technical improvements, including the implementation of the Escenic web content management system.
Based on the Mirror’s successful redesign earlier in the year the changes to the site aim to position Media Scotland as the country’s leading digital publisher. The Record’s mobile site is also to be revamped in the coming weeks with iPad editions of the Daily Record and Sunday Mail launching soon. Media Scotland’s regional websites are planned to move onto Escenic and get a new design later in the year too.
The editorial team will now be working on more real-time coverage of events for the website, including a live football blog every weekend and during other breaking news and sports stories.
Digital editorial director at Media Scotland, Ewan Watt, commented: “The revamp was a huge team effort by staff in Glasgow and London and is testament to the passion and sheer hard work of Trinity Mirror's digital staff.
“The new Daily Record and Sunday Mail website has been very well received by staff and readers. It allows us to showcase our great journalism, pictures, video, and live coverage in a far more engaging way.”
Chris Ellis, Trinity Mirror Digital’s managing director, added: “This represents another big milestone in our plan to enhance the design and technology across our portfolio of websites to drive increased audience engagement, advertising performance and revenues.”