Chambord set for first TV advertising campaign
French liqueur Chambord is to roll out its first ever TV advertising campaign, which will target women between the ages of 25 and 35.
The advert, created by Duke and Earl, with media planning and buying from UM London, will run today across non-terrestrial channels such as E4, Sky and ITV Digital, as well as Channel 4, following its sponsorship of E4’s broadcast of US drama ‘Revenge’, which was also brokered by UM London.
The 10-second advert will support the activity, which aims to grow awareness and build reach for the Chambord brand.
Charlotte Ashburner, senior brand manager for Chambord, said: “The response to our sponsorship of Revenge has been fantastic and the TV show has really struck a chord with our Chambord consumers. It was a great TV debut for us, and these new adverts will take us even further, reaching out to more of our target market and cementing the Chambord brand and its messaging in the minds of consumer.”
Kamal Korpal, broadcast account director at UM London, added: “Our sponsorship of E4’s Revenge has already proved very successful in promoting Chambord to our upmarket female audience. We hope to build on that success, and reach more consumers, through a spot campaign across channels and programmes we know resonate with our audience.”
