BBC's Olympics director says broadcaster would be 'killed' if it chose delayed Olympic broadcast strategy like NBC's
The director of the BBC’s Olympic coverage has said that the broadcaster would have been ‘killed’ had it adopted a time-shifted strategy for broadcasting the Games, in the same fashion that US broadcaster NBC has controversially taken.
In an interview with the New York Times, Roger Mosey who is overseeing the BBC’s coverage of the 2012 Games in London said that British viewers would not accept a delay of the broadcast of the event, with NBC being heavily criticised for its decision not to run events such as the Men’s 100m or the Opening Ceremony live in the States.
“We respect what NBC is doing, but the BBC would have been absolutely killed if it had time-shifted the opening ceremonies,” said Mosey.
Of the BBC’s testing of broadcasting in Super-Hi Definition on closed-circuit screens in London, Bradford and Glasgow, as well as in Japan, Mosey described the quality of the picture as being “like looking through a glass window at an event.”