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By The Drum Team, Editorial

August 6, 2012 | 1 min read

BBC has unveiled a trailer to promote the start of the new football season and its shows, including Football Focus, Final Score, Match Of The Day and The Football League Show.

Created by Red Bee Media, the End To End Football project aims to fuel the excitement of people looking forward to the new football season by showing the multi-platform offering from BBC Sport.

Having launched on Saturday, the ad looks at how people’s lives could be affected by the abundance of football content available.

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