Crosse & Blackwell, the soup range, is set for a £4m re-launch, following its acquisition by Princes in the past year.
It has been suggested that Crosse & Blackwell canned soups will be in store from September in three different styles: Core, Best of British and Premium, in order to span the soup market.
A marketing campaign will see the brand appear in broadcast and national press, as well as sampling and promotional activity being set to take place.
Write Your Comment