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Napster appoints CCgroup and Escapade for UK PR

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By The Drum Team, Editorial

August 2, 2012 | 1 min read

Napster has announced the appointment of CCgroup and its consumer lifestyle sister agency Escapade to handle the UK PR for the streaming service.

The agencies will be expected to build consumer uptake of the service.

Thorsten Schliesche, general manager of Napster Europe, said: "Napster has ambitious plans for European expansion and we need an agency that can present a clear strategy to achieving our commercial objectives.

"Combining Escapade's consumer expertise with CCgroup's unrivalled knowledge of the mobile industry gives us exactly what we need to help grow our subscription base and present the benefits of service bundling to potential partners."

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