Cards in the Post launch new service to bring the humble postcard up to date

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By Jennifer Faull, Deputy Editor

August 2, 2012 | 1 min read

Just three per cent of Britons sent a postcard home last year, compared to nearly thirty per cent updating Facebook daily. With Clinton Cards going into administration in May many have wondered: are the days of real cards over?

UK startup company, Cards In The Post doesn't think so. It has launched a new service to bring them up to date and has made sending a postcard as easy as updating Facebook.

Working through established sites such as Facebook, Instagram and Google, users of the website have been able to choose a picture, write a message and address, and pay two pounds to send it First Class.

Richard Neville, who built the Cards In The Post website with a friend, commented: “The problem with postcards is writing them, not receiving them. The old-fashioned way is too much effort and too little reward for the sender. Who wants to make yet another trip to the shop, pick a card and queue for stamps, when your mobile phone is already in the palm of your hand?”

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