Brother launches second round of 'Labels are Powerful' campaign
Office equipment brand, brother, are launching the second phase of their, “Labels are powerful, what does your label say about you campaign?” during tonight’s episode of Coronation Street on ITV one.
The adverts will run until the end of August across UK TV channels and hope to be drive sales of the brands range of label printers, which can be used on the go or connected to Microsoft computer packages. The campaign is part of the brands on-going work with independent media planning & buying specialist, Carat.
The brands first phase saw the hand-held label printer take a trip down America’s iconic Route 66, this time schoolkids were let loose with the label maker. Both ads can be seen here.